Our new bar soap wrappers are approaching marketing with a twist. To cut through the crowded shelf, we need a graphic that's luscious, powerful, and undeniably intriguing. Think beyond the typical. What if a 'Killer Peach' soap juxtaposed a sweet fragrance with a bold, skull-infused design? That sensory dissonance is the key to capturing attention. In a world awash with pastel promises, our new graphics are a jolt. We're trading 'dainty' for 'dynamic,' 'soft' for 'striking.' We're here to grab your attention with bold, vivid intensity. If you think the majority of natural bar soap customers are women, think again. Our data reveals a surprising male preference for natural bar soap.
The often-overlooked benefit of farmers markets is the direct, face-to-face relationship with customers. This provides invaluable, instant feedback on marketing strategies. Originally, our 'Peach Tree' bar soap, with its soft, feminine graphics, saw weak sales despite a solid product. However, customers consistently referred to the aroma as 'Killer Peach.' Taking this cue, we consulted a tattoo artist for a bold new graphic and rebranded the product as 'Killer Peach.' This change, driven entirely by customer feedback, transformed the soap into one of our top sellers. This year, we are approaching marketing with bold, dynamic and vivid graphics. The farmers market season for 2025 begins next week.